Baldur Bjarnason

... works as a web developer in Hveragerði, Iceland, and writes about the web, digital publishing, and web/product development

These are his notes

“How Netlify rebranded their app in just 6 weeks”

I wonder what the ROI is of massive rebrands like this (logo, colours, apps, marketing, websites, etc.)?

I have my doubts about these sorts of projects. Most of them look like executive ego-stroking.