“6 Ways Ecommerce Sites Can Compete With Amazon”
If you look at ecommerce sites that have successfully competed with Amazon in a niche (like Goulet Pens) then you notice that it pays to be in a sector where Amazon is particularly untrustworthy and has gotten worse over time.
For example, the fraud rate of mid- to high- end pens on Amazon is worryingly high. You frequently get badly packaged shipments where the pen case is crushed. The selection is also limited as many manufacturers prefer to favour specialist vendors who provide a better buying experience.
And that’s without getting into the issue of warranty-free grey market imports.
All of that and the specialty ecommerce sites are often cheaper.